Weightwatchers.com : Lose For Good

Posted by on Apr 15, 2012 in | No Comments
Weightwatchers.com : Lose For Good

Created a flash masthead for the Lose For Good Campaign to describe the program and entice visitors to take part.

Content leaves are clickable and open to reveal content – all other leaves react dynamically to position and size of open leaf (navigation is totally dynamic using particle generator code). Interactive pounds lost ticker w/ donation equivalency calculator. Interactive Butterfly is disturbed and moves when you click the leaves to promote engagement. Custom video playback is synced with opening and closing of content leaves.

Project Role:
Creative Lead, UI/UX Design, Developer

Tech Used:
Flash, AS3 (OOP), On2 VP6 video codec, Illustrator, Photoshop